In this ad it shows a male sitting on a chair while a female is on top of the computer acting promiscuous. But that’s not the ironic part; draw your eyes to the center of the picture. What is that you see on the computer screen? It’s a rocket, if you look at the general picture the rocket ship is blasting off and is in-between the legs of the female. Could that be a symbolic image that represents a penis entering her? (You tell me). The female is dressed in a very erotic way with a lot of skin showing, a little bit of cleavage, and high heel shoes. In today’s society the woman in this picture has the same character traits as a common stripper. I’m not calling her a stripper but “sex sells”. Another thing is that it looks like the male in this picture has total power since he is the one controlling the computer.
It’s him again, Mr: Macho man. In both pictures he has that smirk on his face indicating his dominance on woman. This ad was made by Candies, Fragrances for Men and Women. But I think they are trying to sell sex not fragrances because the perfume or the cologne is hardly noticeable but the sex is. Look around what so you see? I see condoms, (which the index finger on the male is pointing at), I see a butt crack, and legs spread open which is around the hips of the male and more. It’s incongruous how the setting of this scene is located in the bathroom. A place that seen us all naked.
Dismemberment of a female’s body and male dominance over woman is shown once again. This ad is from the all so famous, Tom Ford. Just like the other two ads from Candies it is very offensive to all women. It’s just ludicrous how companies would portray a woman just to sell merchandise, In this case fragrance. On the ad it says “TOM FORD – Beauty eye wear men’s wear about where to buy”. It’s an ad that is targeted at men. So let me ask why is there a picture of a naked female body? Why is the cologne covering her crotch? This ad is vulgar and disrespectful to women. Just like I said in the first ad I guess sex sells.
In this ad Gucci uses a female to promote their brand. In the scene there is a man and a woman, it seem like they are in a room of some sort. As you can see the man is kneeing while the female stands. He is holding on both of her legs while some parts of her cleavage are showing not only that, she’s pulling down her shorts in a flirtatious way. Her hair down there* has the letter ‘G’. Gucci is objectively using a woman’s body to promote its brand. It just shows how much power these companies have over females, because the female in this picture allowed Gucci to produce this coarse and degrading picture. It gives us the message that you can buy out a woman and they would pretty much do anything for money.
- A little bit of money can go along way.
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